Daytime MBA E-Reserve Readings

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Spring Term 2 - 2012

• Emerging Markets Strategy (STRATEGY 336) - Ashish Arora
• Entrepreneurial Strategy for Innovation-Based Ventures (STRATEGY 333) - Wesley Cohen
• Intellectual Capital and Competitive Strategy (STRATEGY 339) - Wesley Cohen
• Leadership (MANAGEMT 423) - Joseph LeBoeuf
• Marketing Strategy (MARKETNG 468) - Chris Moorman
• Product Management (MARKETNG 460) - Carl Mela

Updated on: 03/19/12