Simmons Local Consumer Insights (formerly SimmonsLOCAL) reports on the geographic nuances of all of America’s 210 media markets.
It provides purchasing info on 8,000+ brands and 600+ attitudinal, psychographic, and segmentation measures. Data coverage: 2013-2016, 2017(available Summer 2018)
This data is located in the SimplyAnalytics database.
- Click the connect button at the right to access SimplyAnalytics.
- Create a SimplyAnalytics account using your Duke email address to save your work.
- Select “Browse by DataSet > Simmons > SimmonsLOCAL US” from the BROWSE BY: menu at the left after logging into the site.