Nielsen Consumer Panel Data includes longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. More ...

Nielsen Retail Scanner Data consists of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.More ...

Nielsen Ad Intel Advertising Data include individual advertising occurrences across the United States (in around 200 designated marketing areas) for a variety of media types, including national TV, local TV, radio, newspaper, and digital. The dataset includes ad impressions for TV and radio and, most recently, social media advertising data. Data coverage begin in 2010.More ...

Access & Terms of Use

Access to the Nielsen Datasets is available to the following:

  • Tenured and tenure-track full-time Duke faculty.
    This excludes clinical professors, adjunct professors, lecturers, and other non-tenure track faculty.
  • Supervised Postdoctoral students
  • Supervised PhD students

Eligible users will be asked to comply with specific criteria and requirements in order to access and use the Nielsen data.

Get Started

Eligible users should begin by requesting a registration code.

Once your registration code request is reviewed and approved, you'll receive an email with further instructions on completing registration and accessing the data.

Duke Net ID and password required