Nielsen Consumer Panel Data includes longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. More ...
Nielsen Retail Scanner Data consists of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.More ...
Access to the Nielsen Datasets is currently available to ONLY the following user groups:
Eligible faculty may use the data for teaching purposes of undergraduates or master’s level students.
Eligible users will be asked to comply with specific criteria and requirements in order to access and use the Nielsen data.
Eligible users should begin by requesting a registration code.
Once your registration code request is reviewed and approved, you'll receive an email with further instructions on completing registration and accessing the data.
Duke Net ID and password required