Nielsen Scarborough Crosstab Reports survey more than 210,000 people 18 years of age and older across the country to capture local consumer trends in large and mid-tier markets.

With Nielsen Scarborough, you can examine consumer habits in areas such as: automotive, banking, beverages, internet, grocery, health care, home improvement, media, restaurants, retail, sports, and travel.


This data is located in the SimplyAnalytics database.

  • Click the connect button at the right to access SimplyAnalytics.
  • You may create a SimplyAnalytics account using your Duke email address if you want to save your work; or you can login as a guest user.
  • Follow the instructions in this quick access guide to generate a Nielsen Scarborough crosstab report.


Tip: Don't use your Duke Net ID and password at the SimplyAnalytics site.

Quick Access Guide
Detailed User Guide